SpoonfulOne is a baby 8-in-1 food mix-in to help avoid developing allergies later in life. Created by a pediatrician and mother of five. Science meets baby in this new-brand design. Every detail was thoughtful, from the consumer experience of the welcome kit, to how the container looks in home. Role: Concepting, Identity design, Structure design, User unboxing experience, Refinement, Retouch direction, Brochure design, Brand guidelines, and supervised production.

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2018 American Graphic Design Award.